Originally the idea was to encourage single parents to do outdoor activities with their children. The ‘One Tree’ was a solo parent spending time with the kids on the water in a canoe. Because hey, canoes are awesome for taking kids paddling!
Whilst it was a good idea, it soon became apparent that the concept was too limited. Canoes are also awesome for couples, families, solos, pets, grandparents, friends, lovers, strangers – hell, anyone!!!
Does that mean we needed to ditch the name? No! we just improvised..
As it turned out our farm was fortunate enough to have a massive Jacaranda tree growing in our front yard. It came to symbolise our ‘One Tree’ through all its attributes – longevity, natural beauty, simplicity, strength, renewal and besides which it looks uncannily like our logo.. Gift horse, mouth and all that..
But that wasn’t enough for us! No! We wanted more meaning… We wanted to suck the marrow out of this ‘One Tree’ business. We wanted even more symbolism. We wanted trees!!!
Red wine inspiration to the rescue. We came up with the idea of planting a tree for every canoe sold. Now every canoe can have its own ‘One Tree’. So, there you have it, One Tree is now one but many trees (and we get to keep our logo).
Happy Paddling (and planting) 🙂